The Products Of Herbal Essences Marketing Essay

The Products Of Herbal Essences Marketing Essay Herbal Essences is a brand of hair product founded in 1971 by Clairol. In 2002, Procter and Gamble acquired Herbal Essences from Clairol, Inc. Herbal Essences is a global brand of hair-care products that distribute various different Shampoo, Conditioner, Hair Coloring, Mousse, Hairspray, and Gel products (Procter Gamble, 2012, p. 3). Procter and Gamble entered as a hair colorant and renovated the product of Herbal Essences (Matusow, 2008). In this section we will analyze the target market strategies, which Procter and Gamble used to help their product Herbal Essences grow more than 40 percent in sales globally (Procter Gamble, 2007, p. 12). According to McGreog (2008), since Procter and Gamble acquired Herbal Essences their main marketing objective was to change their product and to revive their failing brand within the shampoo industry. Hence, the company wanted to market towards a more youthful audience. The brand was originally focused on women who wanted natural hair care products. It dealt with ingredients such as herbal and organic aspect of the product. Procter and Gamble wanted to reposition their hair products by creating a fun and youthful appeal while having the natural ingredients. Procter and Gamble did this so they do not lose their brand loyalists. Herbal Essences target market consists of Generation Y female users ranging from the age of 14-30 (McGregor, 2008). Herbal Essences target markets are individuals who are going to school, entering college, and young moms. Consumers of Herbal Essencess products share more than a common hair-care product, they share common lifestyles. In order to understand the appeal of their products, Herbal Essences continues to research their cultural and social environment. They do this by learning more about the consumers psychographics and behavioral characteristics. The goal in doing so is to sell more hair products by understanding the changing wants and the needs of the market segment. The needs of this market segment According to MediaPost (2008), in recent efforts to better understand and attract the youthful audience towards Herbal Essences, Procter Gamble and the Beauty Business Chief, Susan Arnold had an idea to re-invent their products by completely re-branding Herbal Essences. In order to rebrand themselves they conducted their own research such as consumer surveys, market research and observing buying patterns of younger consumers. She took on the task of finding a way to build up the failing brand with a small group of people from research and development, marketing, and design. The small team worked together with branding agency Libby Perszyk Kathman (LPK) to target the market of Generation Y females (MediaPost, 2008). As Lukovitz (2007) states in her article Herbal Essence Snags 2007 Rebrand 100 Global Award the team instantly started on 18 months of extensive consumer research. During the time the team emerged in May 2006 with a new target market audience tailored towards the spontaneous, optimistic, altruistic, experiential Generation Y (Lukovitz, 2007). Herbal Essences changed the whole product from scratch which they referred to as the from-scratch strategy which included a new logo, adding several catchy new product names, and adding new packaging. Herbal Essences research discovered that women like to buy hair care products within the same brand. The packaging emphasizes the shape, the new shampoo and conditioner bottles where designed to fit together on the shelf, encouraging the youthful audience to buy the product as a whole and driving up sales (Lukovitz, 2007). In order for Herbal Essences to communicate their product to their new target market, they have used an innovative way to reflect their product upon the youthful generation. Herbal Essences uses this technique consistently throughout their product packaging and promotions. For example, the names of their products such as Hello Hydration, Drama Clean, and Tousle Me Softly (Herbal Essences, 2012). The name of these products reflects the tone and personality of the youthful audience which effectively appeals to their target market. Their target market likes to be aware of the latest trends in hairstyles and looks that could be obtained by using their products. Their target market wants a brand that focuses on their needs and is funky as them; a product which has an emotional connection, and makes them feel like the product is a part of their lifestyle. This market strategy also play a role into targeting the older part of the demographic, towards young mothers around the age of 30 who may look for hair care products for their daughters. They would be prone to buy the product since it gives a youthful and a modern vibe unlike other hair care product competitors. Herbal Essences indirectly cleverly uses the youthful appeal towards the older demographics that could also purchase their product, because they are tempted to feel younger (Lukovitz, 2007). Herbal Essences revolutionized the way companies target their market. It moved from a failing brand into a successful brand. The strategies they applied into targeting their market changes the way companies and their products speak to their consumers, appears to their customers, and how they might even position their products on the shelf to compete with their competitors (McGregor, 2008). Herbal Essences hair-care products stand out because it has been designed and formulated specifically for their target market needs. With the products of Herbal Essences, their target market can match their unique personality with their products.

Wireless Networking And Malicious Association Computer Science Essay

Wireless Networking And Malicious Association Computer Science Essay Wireless security is to prevent unauthorized user to access the wireless network or damage the computer by using wireless network. When the wireless technology has been first introduced to the world, it already has few danger methods that will harm the users desktop or laptop, but that time cracker and hacker dont have any resources to crack or hack a network by using wireless technology. At that time, the wireless network only use by the big company. But now day, wireless network is very common, every corner of the world like cafà ©, shopping mall, school, or college that has provide wireless access for the people to access it. Not only cafà © and college using wireless network, at other country it use wireless technology to connect whole citys network. With this technology, people that around the wireless router can easily to access the wireless network to do the search of the information, check mail or play online game. Because of the wireless technology, now day, every laptop has wireless adapter card pre-install inside and make the laptop more portable and let them can connect to internet easily. Not only for laptop, wireless technology also make benefit for the desktop. Desktop can connect to network by installing a wireless adapter card or plug in an USB wireless adapter then desktop can connect to a network and without cable messy around the floor. In this case, wireless technology has become widely use and because of this reason, the risk of using wireless technology has increase and let many hacker found the way to hack the wireless network. All of security risk is related to the current wireless protocol and encryption method. Most of the wireless networks use IEEE 802.11b for standard communication and IEEE 802.11b have already became standard wireless networking technology among the small business user and home user. The IEEE 802.11b can support the indoor distance from several meter to several hundred meters, and can support the outdoor from several kilometer to several ten of kilometers by using unlicensed wireless band. Now day, the wireless network devices normally are equipped with Wired Equivalent Privacy (WEP) data encryption. WEP data encryption was based on 64-bit RC4 encryption algorithm. Other that 64-bit RC4 encryption algorithm, 128-bit encryption algorithm is another data encryption on the WEP data encryption. But this kind of device is more expensive compare with 64-bit RC4 encryption and beside that, all the nodes must use the same encryption level. 1.2 Aim of Research Aim of the research is to implement the wireless security into the CSC System to prevent unauthorized user to access the wireless network. To increase the security level of the wireless network. To avoid the data or information inside the server or computer been hacked by unauthorized user. To increase the safety of the data transfer between server and computer. To add extra encryption method to encrypt the packet need to be transfer. To prevent unauthorized user to shut down whole system though the wireless access point. Chapter 2: Main Body 2.1 Wireless Security Concept A research has been carried out about the concept of the Wireless Security and how to enhance the wireless security. Wireless Security is to prevent an unauthorized user to invade the server database and bring harm to entire network. Below are the results of the research. 2.1.1 Unauthorized Access According to the research, have a lot of way to break into the wireless access point without an authorization. The unauthorized access will cause companys daily operation failure and lose profit. Below are the some of the examples unauthorized accesses. 2.1.1.1 MAC Spoofing MAC spoofing is a technique to change an assigned MAC (Media Access Control) address to another different MAC address. When a person using this technique, he/she has his/her reason to changes a network devices MAC address, whether is legitimate or illegitimate. Changes a network devices assigned MAC address allows bypass the access control list on the server or router, either hiding a computer on a network or attacking a network by simulate another network device. MAC spoofing occurs when a cracker or hacker has the ability to listen the network traffic that passed by and through it; the cracker or hacker can identify the MAC address of the computer with network privileges. Most of the wireless system allows MAC filtering to only allow authorized computer that with specific MAC address to access the network. The computer that dont has specific MAC address cant access the network, so the cracker or hacker use a program which has network sniffing capability and combine with other software or program to pretend the computer has any MAC address that the cracker desires. (Wikipedia, 2010) 2.1.1.2 Malicious Association The Malicious Association is hacker that can connect to company network by using their cracked laptop. This type of laptop is known as soft AP (Access Point) and this type of laptop is created by using some software that makes the hacker laptops wireless adapter card look like a legitimate access point. After the hacker has already gained the access to the company network, the hacker can steal the password or plant the computer virus into the network. (Wikipedia, 2010) 2.1.1.3 Ad-hoc Network Ad-hoc network, also known as peer-to-peer network built up between two or more wireless computers and these wireless computers dont have access point in between them. Ad-hoc network usually provide little protection, encryption method to the network. When a company or person using Ad-hoc network and wired infrastructure network together at the same time, and will link up a secured network to an unsecured network. Connect two different network topology need to have a bridge between them. Bridging is in two forms. User can connect the network topology y a direct bridge and indirect bridge. Direct bridge need to configure by the user and indirect bridge is user share resource on the user computer. The indirect bridge is provides two security problems. The first problem is the data can be obtained through the secured network on the user computer and this data exposed to other user discovery via the Ad-hoc network bypassing the user secured network. The second problem is a Trojan, computer virus or worm can be placed on the user computer through the Ad-hoc network. The unauthorized user no needs to crack the password of the network and can place the computer virus through the Ad-hoc network. (Wikipedia, 2010) 2.1.1.4 Denial of Service C:UsersZoukyDesktop424px-Stachledraht_DDos_Attack.jpg DoS (Denial of Service) or DDoS (Distributed Denial of Service) will occurs is when an attacker continues non-stop bombards an attacker targeted access point with bogus request, failure messages, or other commands. Denial of service will cause other users cant get into the network and also will cause a network crash. The DoS attack will expose a little bit of the data to the attacker, when the DoS attack happen, the interrupted network will prevents the data flow and also indirectly prevent the data from being transmitted. After the DoS attack has been performed, the attacker will start to observe recovery of the wireless network. During the initial handshake code is start to re-transmitted to the wireless network, the attacker continue what he remain. The attacker will record down the initial handshake code and use cracking tools to analyze the security weakness and exploit this code to get an unauthorized access to the system. (Wikipedia, 2010) 2.1.1.5 Man-in-the-middle Attack Man-in-the-middle attacker using a computer to sets up a soft AP (Access Point) and enticing other computers to log into the computer that already been sets up to soft AP. After this all are done, the attacker connects to a real access point by using other wireless card and the attacker will offers a steady flow of the network traffic through the done hacking computer to real network. Man-in-the-middle attack forces other computers AP drop the connection to real network and reconnect to attackers soft AP. This allows hacker to receive what other computers want data need to send out to real network. (Wikipedia, 2010) 2.2 Basic Security for Wireless Wireless network exist in this world already has a decade, at that time the security for the wireless network still not strong enough to prevent infiltrate by hacker or cracker. But at that time the hacker doesnt familiar on technology or technique to hack the wireless network. One of the reasons is the hacking device to hack the wireless network still hard to achieve on that time market. After a decade, the technology and technique to hack a wireless network and the step to build up the hacking device can found on internet. So now day the wireless network users need to have a strong and better wireless security to secure the wireless network. Below are the basic securities for wireless network for the first wireless network has been introduced. 2.2.1 Service Set Identifier SSID (Service Set Identifier) is a common network name for a device in a wireless LAN and some of the wireless device has its own default SSID. The default SSID can be replaced by other string and normally this string is generated randomly. SSID is to identify a name for particular wireless access point. All wireless network need to have SSID within the wireless access point just can communicate each other. The client doesnt know the SSID of the access point, then that client cant simply access the network; this is to prevent hacker to invade network by access through access point. The hacker need to know the SSID of a network just can complete the 802.11b protocol to access the network. The access point will broadcasts the SSID by the beacon inside the wireless device. However, even the broadcasting of the access point is turn off, the SSID still can detected by hacker with undetected monitoring of particular network or sniffing. So, all the clients need to know the SSID of the acce ss point before can make connection to the wireless device. (Bhagyavati, Wayne C. Summers and Anthony DeJoie, 2004), (Prasad, 2007) 2.2.2 Medium Access Control Address Filter Each wireless access point can be configured only accept the clients MAC address that already registered inside the wireless access point. With this function, the network administrators can limit the access of the client into wireless network by register the clients MAC address into the wireless access point. Most of wireless devices MAC address is unique and MAC address filter only allow the clients MAC address already registered in the wireless access point to access the network. The entire clients MAC address will store into MAC address ACL (Access Control List) and wireless access point will denied other wireless device if the wireless devices MAC address is not register inside wireless access points MAC address ACL. (Bhagyavati, Wayne C. Summers and Anthony DeJoie, 2004), (Prasad, 2007) 2.2.3 Wired Equivalent Privacy WEP (Wired Equivalent Privacy) is intend to give wireless users have a security scheme is equivalent to the wired network security. WEP doesnt provide any superior level or higher than that level of security, although WEP doesnt has superior level of security but it security level is equivalent with wired network. In the practice, the result show that the security level of WEP need to equivalent to wired network security is hardly to achieve. The use of WEP is to prevent the wireless client from sending and receiving data from the wireless access point, the wireless clients need to have the correct WEP key just can connect to the wireless access point. Now mostly of the network devices is equipped with the WEP data encryption and the encryption algorithm for the WEP is 64-bit RC4. Some of the network device capable to uses 128-bit encryption algorithm. After WEP is active, each 802.11 packet will encrypted by 64-bit RC4 key with RC4 cipher stream. This key is composed of 24-bit IV (I nitialization Vector) and other 40-bit is WEP key. IV is chosen by the sender and the IV can be change, this make every packet wont encrypt with the same key. Another additional 4-byte is for ICV (Integrity Check Value); ICV is computed and appended on the original packet. RC4 cipher stream is generated by 64-bit RC4 encryption algorithm. The WEP encryption algorithms work on a key that share between wireless device and wireless access point. The packet is encrypted by using the key before packet is send out and all packets wont have same cipher stream. The packet receiver use integrity check to ensure that the packet is not modified during the transmission. Most of the systems are share a single key among all the wireless device and wireless access point. The Integrity Check Field is to ensure the packets are not been modified during the transmission and Integrity Check Field also encrypted with the RC4 cipher stream. WEP is using CRC-32 (Cyclic Redundancy Code 32) mechanism for i ntegrity check. CRC is defined as a class of checksum to prevent overflow by dividing the message into binary. (Bhagyavati, Wayne C. Summers and Anthony DeJoie, 2004), (Halil Ibrahim BulBul, Ihsan Batmaz and Mesut Ozel, 2005), (Prasad, 2007) 2.3 Comparison between SSID, MAC Address Control Filter and WEP From the research, SSID (Service Set Identifier), MAC (Medium Access Control) address control filter and WEP (Wired Equivalent Privacy) are the basic security for the wireless network. This three security methods can implement together in one network. Because these are basic security for wireless network, so the security methods are easy to break by unauthorized user. If not implement other security methods and only just implement SSID, MAC address control Filter and WEP into wireless network, that wireless network will not secure under protection of these three security methods. The wireless access point will broadcast the SSID to the wireless client and wireless client just can access to the access point. When the access point broadcast its own SSID, the entire nearby wireless client will know the SSID of that network or access point, even the unauthorized users also will know the SSID of the network. The unauthorized users will attempt to access the wireless access point. And the wireless access point can close the SSID broadcast function; mean that the SSID is hidden. But when the authorized user requires connecting to the access point, the authorized user will broadcast the SSID to the wireless access point, if the SSID broadcast by the authorized user is match with the SSID of the access point. The authorized user just can make connect to the access point. This make hacker a chance to hack the access point because when authorized user is broadcasts the SSID to the access point, hacker can capture the packet that broadcast by the authorized user and make connection to the wireless access point. The wireless devices MAC address will store inside the wireless access point ACL (Access Control List), the wireless devices MAC address need to be match with MAC address inside the wireless access point ACL just can connect with wireless network. If that wireless network has more than 20 computers need to connect to the wireless network, then the network administrator need to enter all the computers MAC address into the wireless access point ACL. This will make the network administrator very troublesome enter the MAC address one by one and MAC address can be forged. WEP has been considered as a failure in wireless security, at the end it still accepted by the IEEE because WEP wasnt aim for provides fully security for wireless. WEP encryption is very easy to crack by the unauthorized user. WEP only authenticates the wireless client. This allows an unauthorized user to capture the packet send by the wireless client. WEP key is easily lost or stolen by unauthorized user and if the stolen WEP key hasnt been report to the network administrator, the network administrator wont able to detect the unauthorized user has already infiltrated the wireless network. If the stolen WEP key has been reported, network administrator require to change the entire devices that have use the same WEP key with stolen devices WEP key. If the company or enterprise has more than thousands of wireless user using that wireless network, this can be a very difficult task for the network administrator to change the entire WEP key for each wireless users. Like just mentioned, the WEP authentication message is easy to forging by the unauthorized user. Unauthorized user can capture the authentication message that send by the wireless client and forge a new authentication message; unauthorized user can use this forged message to associate with wireless access point. The management for WEP key in not specific in WEP standard. Since dont have management for WEP key, then WEP key will be use for a long term and lack of quality. Most of the wireless network uses one WEP key and share between the entire network and the entire wireless clients access point need to program with same WEP key. Because of this reason, network administrators rarely change the WEP key. SSID, MAC address control filter and WEP is basic security for wireless network; these methods still cant apply in wireless network. Just using SSID, MAC address control filter and WEP are not enough to prevent the security break. These methods require associate with other security methods to enhance the wireless security to prevent security break. 2.4 Advanced Security for Wireless From the research that carried out, advanced wireless securities are to replace the basic wireless security and improve what basic wireless security vulnerability. 2.4.1 Wi-Fi Protected Access WPA (Wi-Fi Protected Access) is a certification program that created by Wi-Fi (Wireless Fidelity) Alliance; WPA is a subset of the IEEE 802.11i. This technology is designed to response to the weaknesses that found in WEP. WPA will generate the key based on the master key and the master key never use by WPA. To encrypt the data, WPA is much more secure than WEP. Key management and updating in WEP is poorly provided, the secure key management is a built-in function in WPA. Mean that WPA can update and manage the key easily, not like WEP. If WEP need to manage or update the key, the network administrator needs to change entire wireless client key that has connection with the wireless network. WPA got one key only and that is master key like just mentioned, network administrator only require to change that master key then WPA will generate the key based on the master key. Generated key is hierarchy of the master key. So this make the management and updating become much easier. The IV (Initialization Vector) values can be reuse and the length of the IV is become longer, from 24-bit increase to 48-bit. Another additional part, the IVs are the sequence counters for the TSC (TKIP Sequence Counter), to protect the loop of the data. The WEP message integrity protocol CRC-32 has been proved ineffective. Because of this reason, WPA uses a MIC (Message Integrity Check) mechanism to replace the WEP message integrity protocol. The correct MIC is very difficult to guess. (Halil Ibrahim BulBul, Ihsan Batmaz and Mesut Ozel, 2005), (Bhagyavati, Wayne C. Summers and Anthony DeJoie, 2004), (DifferenceBetween, 2010) WPA has 3 improvements over WEP: Improved Data Encryption WPA improves the data encryption through the TKIP (Temporal Key Integrity Protocol). TKIP generates the key by using hashing algorithm and adding the integrity checking feature, this will ensure the key havent been edited by other person. TKIP is a Temporal Key hash Function and it is another option to WEP to fix all security problems that WEP has and it doesnt require installing other new hardware. TKIP same like WEP, use RC4 stream cipher to encrypt and decrypt data and all involved clients require share the same key. This key must be 128-bit and it calls Temporal Key (TK). The Initialization Vector also include in TKIP. Even if the TK is shared among all the wireless clients, all wireless clients generate different RC4 key stream. Since the communication participants perform a 2-phase generation of a unique Per-Packet Key (PPK), which is used as the key for the RC4 key stream. (Halil Ibrahim BulBul, Ihsan Batmaz and Mesut Ozel, 2005) User Authentication User authentication in WPA is through the EAP (Extensible Authentication Protocol). This function is missing in WEP and WEP access to the wireless network is based on computers network cards MAC address and MAC address is very simple to be stolen. The purpose of EAP is to create a more secure public-key encryption system to ensure that only authorized user can access the wireless network. (Halil Ibrahim BulBul, Ihsan Batmaz and Mesut Ozel, 2005) Integrity WPA has a new mechanism call (MIC) Message Integrity Code for TKIP is computed by a new algorithm, name Michael. MIC is computed to detect errors in the data contents, either is transfer errors or purposely change the data content. The Michael is a 64-bit MIC and need to add to the data and ICV (Integrity Check Value). (Halil Ibrahim BulBul, Ihsan Batmaz and Mesut Ozel, 2005) 2.4.2 Robust Security Network RSN (Robust Security Network), also call as WPA (Wi-Fi Protected Access) 2. At year 2004, concept of RSN has been released, where the wireless devices need to support by additional capabilities. RSN is fully tested by Wi-Fi Alliances. RSN has a whole new standard and architecture to utilize the IEEE 802.1X standard for AES (Advanced Encryption Standard) and access control. RSN is using a pair-wise key exchange (Four Way Handshake) protocol, RSN also utilizing with 802.1X for key management process and mutual authentication. Now, 802.11i allows for the network implementation and also can use TKIP (Temporal Key Integrity Protocol). By default RSN uses CCMP (Counter Mode MAC Protocol) and AES (Advanced Encryption Standard) to provide for a scalable and stronger solution. AES is a replacement for RC4. Data transmission between the wireless access point and wireless device, RSN uses encryption algorithms and dynamic negotiation of authentication on the data transmission. The authentication of RSN is based on 802.1X and EAP (Extensible Authentication Protocol). Encryption algorithms and dynamic negotiation of authentication make RSNs security more secure and save. RSN is stronger and better than WEP and WPA because RSN is using dynamic negotiation, 802.1X, EAP and AES. Unfortunately only the latest devices have the capability let RSN to accelerate the speed of algorithms calculation in wireless client and wireless access point; now day of wireless product cant fully provide the performance of RSN. (Halil Ibrahim BulBul, Ihsan Batmaz and Mesut Ozel, 2005), (Bhagyavati, Wayne C. Summers and Anthony DeJoie, 2004), (DifferenceBetween, 2010) 2.5 Comparison between WPA and WEP WPA (Wi-Fi Protected Access) is the solution for the WEP vulnerability, has some critics done for the WEP, the WPA has numerous enhancements over WEP. WPAs TKIP encryption algorithm has fully enhances the WEPs RC4 encryption algorithm. TKIP make the data encryption more efficient and replace the RC4 vulnerability. WPA has made the key management became much more easier compare with WEP, because the WEPs key require enter one by one to the wireless client, if the company has more than thousands users then the network administrator need to enter more than thousands keys into the users computer. If the key is hacked by unauthorized user, then network administrator need to change key for entire companys computers. On the other hand, WPA no needs so troublesome, WPA only needs to enter one master key, and then WPA will generate key according with the hierarchy of master key, after that WPA will assign the key to the clients and the key is generated in 48-bit of IV size. Even the company g ot more ten thousands users also no need to trouble the network administrator. If one of the key has been hacked by unauthorized user, TKIP just need to generate a new key then network administrator can info the wireless client to change the key. WPA has EAP to authenticate the wireless user. WEP is using MAC address to authenticate the wireless user and some of the wireless devices MAC address can be forged. If the wireless devices MAC address has been forged by unauthorized user then the unauthorized user can easier to connect the wireless network without known by the network administrator. Network administrator also wont notify the wireless network is infiltrated by the unauthorized user until the wireless user report there is a missing MAC address. WPA is using EAP to authenticate the wireless user and the EAP for each wireless client is hard to forge by unauthorized user. If the EAP of the client is forging, but the unauthorized user still need wireless clients private key just can access the wireless network. WEP dont have error checking for the data content, and this will cause the looping of the data. If cant prevent replay attacks and will cause the wireless network crash. WPA has inserted the MIC into TKIP and IV sequence mechanism; this is to prevent replay attacks in the wireless network. MIC and IV sequence mechanism support for the existing wireless infrastructures not require installing new wireless device. Adding MIC and IV sequence mechanism without install new wireless device, adding these two methods can increase the wireless security and also without increase the installation cost of wireless device. Compare WPA with the WEP, WPA has solved a lot of WEP vulnerabilities. This make WPA is more secure compare with WEP because WEP only is basic security for the wireless network; it doesnt provide any protection for the wireless network. WEPs security methods can let a small enterprise to setup a small wireless network. For the big company, WEPs security methods are hard preventing the unauthorized access from outsider. 2.6 Comparison between WPA and RSN For now, never the less, RSN (Robust Security Network) is the strongest wireless security protocol for the wireless network. RSN provide stronger data encryption algorithm and all advantages of WPA. The RSN data encryption algorithm method is using AES (Advanced Encryption Standard) to encrypt the data. What advantages WPA have all included in RSN, expect the RSN data encryption algorithm is more advance. For WPA require upgrade for the software and firmware of the wireless device for the existing wireless network infrastructure, but the RSN doesnt support existing wireless network infrastructure, require upgrading the wireless device in order to implement AES. Implement RSN into the existing wireless network infrastructure require extra cost for just upgrade the hardware. RSN need large amount of processing resources in order to protect the wireless network. Mean that implement RSN will reduce the wireless network performance by processing the data transfer or verify the wireless client. 2.7 Table of Comparison between WEP, WPA and RSN Below is summary of the comparison between WEP, WPA and RSN: Features of Mechanism WEP WPA RSN Encryption Cipher Mechanism RC4 RC4 / TKIP AES / CCMP CCMP / TKIP Encryption Key Size 40 bits 128 bits 128 bits Encryption Key Management None 802.1x 802.1x Encryption Key Per Packet Concatenated Mixed No need Encryption Key Change None For Each Packet No need IV Size 24 bits 48 bits 48 bits Authentication Weak 802.1x EAP 802.1x EAP Data Integrity CRC 32 ICV MIC (Michael) CCM Header Integrity None MIC (Michael) CCM Replay Attack Prevention None IV Sequence IV Sequence (Halil Ibrahim BulBul, Ihsan Batmaz and Mesut Ozel, 2005) Chapter 3: Conclusion 3.1 Achievement of Objectives 3.1.1 To increase the security level of the wireless network. In chapter 2.2 until 2.4, the different wireless securities provide different service. 3.1.2 To avoid the data or information inside the server or computer been hacked by unauthorized user. In chapter 2.1, the type of the unauthorized user that can infiltrates the wireless network and chapter 2.2 and 2.4 the methods to prevent hacking. 3.1.3 To increase the safety of the data transfer between server and computer. In chapter 2.2 until 2.4, increase the safety of the wireless access point of wireless network. 3.1.4 To add extra encryption method to encrypt the packet need to be transfer. From chapter 2.2 until 2.4, the extra encryption methods that can hide the data detail. 3.1.5 To prevent unauthorized user to shut down whole system though the wireless access point. In chapter 2.2 until 2.4, the methods to prevent the unauthorized user to connect with wireless access point. 3.2 Research Conclusion A research has been carried out to finish this seminar report by studying the type of the unauthorized access, concept of the wireless security and how efficiency is the wireless network security by determine the wireless security method. Now wireless has already became widely use by company or enterprise, even at home also can using wireless to connect to internet for home purpose like surfing the internet. The reason why so many people like to use wireless network compare with wired network, is because the structure of wireless network is more neat and easy to manage. At the time wireless just came out to the market, the security for the wireless still breakable by hacker or cracker but need a lot of resources to break the security of wireless network. Because last time, wireless network just introduced, the hacker or cracker lack of technology and technique to break the wireless network. Still after few years, the technology and technique to break the wireless security can found in internet. At that time the wireless network has sound the alert and organizations are finding the solution for solve the wireless security problem. But now, the new technology of wireless security has out to market and the security methods are easy to install. So, now wireless security is not a problem. In the report got mentioned is RSN can be the most dependable wireless security for the wireless network. But it still has certain problem like higher cost. Installation for the RSN needs to change whole wireless network infrastructure. WPA got a lot of security methods that cant compare with RSN but WPA still dependable just like RSN. Doesnt mean the expensive item is the good item. As long as the item is reliable then that item is a good item.

Advice Before You Sell Your Website :: Sell Websites Buy Websites

Advice Before You Sell Your Website Reprinted with permission of VotanWeb.com Only 27% of all websites that are put on the market are sold. This is a shocking statistic to most people trying to sell a website. If you follow the tips below your chances of selling dramatically increases. Have All Records Ready Before You Attempt to Sell Have these items ready before the website goes on the market to be sold: The last 3 years of federal tax returns for the website being sold, the last 3 years of financials (profit & loss statement, balance sheet), the last 3 years of monthly bank statements, etc - many parties during the selling process will need this info - serious website buyers, lenders who will provide financing for the buyer, as well as others. Also make sure you know what the correct Adjusted Net income has been for the last 3 years. Serious website buyers will want to know this. Adjusted Net income is: Net Income + Owners Salary + Depreciation + Interest Expenses + Other Website Expenses Deducted (that may not be website expenses to the new owner of the website). Have a Professional Website Valuation Performed Getting a 3rd party professional website appraisal/valuation is important and critical for the process. Most websites put on the market NEVER SELL usually due to too high of a price placed on the website being sold. Getting a professional 3rd party valuation is well worth the expense and will be utilized by many parties during the selling process: possible website buyers, financing companies for the buyer, and others. Keep a Sale Transaction Folder Keep a folder of all contacts, notes, and paperwork for your website for sale transaction. Keep a log of all buyers who contact you - get their phone numbers, email address and keep notes about them. You want to make sure you have backup buyers in case your first choice drops out during the negotiation process. Keep all escrow info, purchase agreements, signed non-disclosure and confidentiality forms, contact phones of CPA’s, attorneys, etc. and other pertinent data/info in this folder. Write Up a Comprehensive Summary of The Website Buyers are going to need to know many details about the website being sold. Instead of having to explain repetitively to many buyers about the website, and possible forgetting many important details, make a summary of the website being sold. Include: History of the website, date established, important attributes

Genetic Screening Will Not Put Limits on Equal Opportunity :: Science Biology Biological Essays

Genetic Screening Will not Put Limits on Equal Opportunity Introduction Genetic screening is a pressing issue in today's public policy forum, research and industry. Genetic screening provides enormous opportunities and is an incredible advance in science. However, genetic screening poses problems that are not and can not be easily overlooked. These are the following two issues dealt with in this paper. What can genetic screening offer people that currently is not being offered and at what cost to the people will this advance be? Genetic screening was devised to offer people a service and more important, to essentially, protect them from themselves. Genetic screening involves the screening of persons' genotypes to determine if they (1) are already associated with disease or are predisposed to disease, (2) may pass on disease to their descendants, or (3) produce other variations not associated with disease. (NAS 1975) Genetic screening is used as a means to prevent the onset or provide control for genetically inherited diseases. This in the long run is economical and treatment is effective. Screening of this type involves the detection of genetic disease and must first be defined to assure an understanding in the objectives of screening. Carriers of a genetic disease appear normal and are not affected except if the trait is expressed quantitatively across a population. In this case, the individual will have some disease characteristics however, not as severe as those with the disease. Individuals that have a genetic disease are almost always homozygous recessive for that gene meaning that there is an insufficiency in its ability to perform the correct function. One must not mistake a genetic screening test with a genetic diagnostic test. The difference is great and can be easily confused. A genetic screening test is not a definite confirmation of disease presence. It only gives an alert or signal to the possible presence that could affect the health of an individual. A genetic diagnostic test can tell with greater certainty if a disease is present in an individual. (Blatt 1996) Testing-Methods There are different times throughout the life span of a human in which genetic tests, both screening and diagnostic, can be preformed. The most popular and recognizable are the prenatal tests and testing of newborns. The genetic screening tests currently available for pregnant women are maternal serum alpha-fetoprotein (MSAFP) screening, enhanced MSAFP, amniocentesis, chorionic villus sampling (CVS), percutaneous umbilical blood sampling (PUBS), fetal biopsy and fetal cell sorting.

Srs for Bpo Management System

CALL CENTRE MANAGEMENT SYSTEM Vision Version ABSTRACT: A Call center is an area where several customer service representative (CSR) agents are located to man a bank of telephones and computer terminals. These agents are specially trained on telephone etiquette, the type of customer queries, that may arise and on how to respond to these queries in a quick and efficient manner.A Call center can also equipped with an automatic call handling system like an Interactive Voice Response system (IVR) so that all routine, repetitive queries   Call center has tremendous impact on business. Call centers for selling goods and services, as well as call centers for providing customer care, is going to become a familiar part of the business of virtually every person. Call centers also pioneered the developed of self-service via the telephone, using interactive voice response technology.It is providing a richer and friendlier environment for self-service transactions than the tone telephone can be answered by the system without the customer having to speak to a CSR agent Revision History |Date |Version |Description |Author | | | | | | | | | | | | | | | | | | | | | Table of Contents 1. Introduction1 . 1. Purpose and Intended Audience1 1. 2. Scope of Product1 1. 3. Definitions, Acronyms, and Abbreviations2 1. 3. 1. Definitions2 1. 3. 2. Acronyms3 1. 3. 3. Abbreviations4 1. 4. Overview4 1. 5. References4 2. General Description6 2. 1. Product Perspective6 2. 2. Product Features6 2. 2. 1. Data Management6 2. 3. User Characteristics7 2. 3. 1. Use-Case Diagram7 2. 3. 2. Actors7 2. 3. 3. Use-Case Descriptions7 2. 3. 4. Scenarios8 2. 3. 5. Usermanual 8 2. 4.General Constraints12 2. 5. StakeholderProfile 12 2. 6. UserEnvironment 12 3. Product Overview6 4. Specific Requirements13 4. 1. External Interface Requirements13 4. 1. 1. User Interfaces13 4. 2. System Requirements18 4. 2. 1. Hardware requirements18 4. 2. 2. Software requiements18 4. 2. 3. Software interface22 4. 3. Non-behav ioral Requirements28 4. 3. 1.Performance Requirements28 4. 3. 2. Qualitative Requirements28 4. 3. 3. Design and Implementation Constraints28 4. 3. 4. Benifits29 Vision Introduction 1 Purpose and Intended Audience Call Center Management System is an Intranet and Internet Application which deals with Automation of a call center, Recruitment, performance of call center executives, payroll management and also deals with Customer Queries. 2 Scope of Product This system shall give a solution to ensure that the Customer can use the proposed new channels to access information as well as submit applications and first appeals.System shall comprise of the Call Centre and the Web Portal. We would like to maintain a common application to submit applications/first appeals received through the proposed new channels i. e. Call Centre and Portal. This common application shall be the Web Portal. Customers can be Citizens as well as Government officials. Broadly, the scope of work will comprise the fo llowing: 1. Setup, Operate and Maintain Call Centre 2. Develop, Implement and Maintain Portal 3. Provisioning of Data Centre– Disaster Recovery services for hosting of Portal 4.Training to Government Personnel 3 Definitions, Acronyms, and Abbreviations 1 Definitions The definitions in this section are given in the context of the product being developed. This intention is to assist the user in their understanding of the requirements for the system. |TERM |DEFINITION | |A-K |Program outcomes defined by BPO management system.Please refer to [1] for a complete list. | |Archive |To maintain data in a designated repository; in BPOMS, data will be maintained in the central| | |database. | |Assessment |The systematic and periodic evaluation of whether call centre executives are suitable to | | |answer all the customer queries. |Call center Number |A center request number | |Central database |An MS-Access database maintained by the BPO company to store queries related to call center . | |Product Request Number |Unique, five-digit identifier assigned by the system to identify each category in the call | | |center. |Download |Transferring data files from a main source to a secondary source. | |Encrypt |The alteration of data so that it is meaningful only to the intended receiver. | |Mapping |The linkages of two objects, e. g. , a customer query to a solutions in the database. | |System outcomes |This will include the sections comes under call center in which customer can ask their | | |queries. |Property list |A list of properties or attributes associated with an object; in BPOMS this is a list of | | |login names of the customer who can access call center and the list is associated with a call| | |center section. | |category number |A 3-digit field that corresponds to a category in the call center. | |Server |The main computer in a network.A central computer that connects and services those computers| | |(clients) attached to it. | |Customer |A person who wants to clarify his/her query related to the system. | |User profile |User characteristics maintained by the system | |Weight |A factor used to adjust a value. | 3 Acronyms ACRONYM |MEANING | |BPOMS |BPO Management System | |CSR |Customer Service Representative | |PRN |Product Request Number | |DBMS |Database Management System | |DFD |Data Flow Diagram | |GUI |Graphical Use Interface | |OMT |Object Modeling Technique | |SRS |Software Requirements Specification | |TBD |To Be Determined | |IVRS |Interactive Voice Response system | 5 Abbreviations |ABBREVIATION |MEANING | |e. g. For example | |Id |Identification | |i. e. |Such as | |info. |Information | 5 Overview The SRS is divided into three major sections: Introduction (Section 1), General Description (Section 2), and Specific Requirements (Section 3). This overview describes Section 2 and Section 3 of the SRS. Section 2 includes five subsections. Section 2. 1 provides a description of the product, its overall structure, and its functionality. Section 2. 2 summarizes the main features of the software from a high-level point of view. Section 2. identifies the different users of the system. This is accomplished through use-cases. A summary of the actors, use-cases, and scenarios is given. Section 2. 4 states existing constraints. Section 2. 5 gives the assumptions and dependencies of BPOMS. Section 3 includes four major subsections. External Interface Requirements (Section 3. 1) gives the requirements for user, hardware, software and communications interfaces. Behavioral Requirements (Section 3. 2) organizes the requirements in the following categories: same class of user, related real-world objects, stimulus, related features and functional requirements. Non-behavioral Requirements (Section 3. ) consists of performance and qualitative requirements, as well as design and implementation constraints. Section 3. 4 outlines database, operations and site adaptation requirements. 6 References ? www. google. com ? www. wikipedia. com ? IEEE SRS format General Description 1 Product Perspective BPOMS is designed to provide call center with a tool that facilitates in clarifying the queries of the customer. A more complete description of BPOMS’s functionality can be found in Section 2. 2. There are various existing products that have similar functionality to BPOMS. Although the some software products provide many of BPOMS’s features, the ability to manage and map outcomes to assessment items is not supported. 2 Product FeaturesThe main purpose of this system is to increase a company’s flexibility. However, several sources have different ways in which they perceive organizational flexibility. Therefore business process outsourcing (BPO) enhances the flexibility of an organization in different ways. 1 Data Management When managing customer query-related data, the system will allow the supporter to perform operations such as entering possible queries, entering solutions to th e queries. Data management includes the entry, storage, and manipulation of different methods of assessment. BPOMS will also provide executive with a tool with which they will check for the validation for every query he/she arise.This includes exceptional solution features such as displaying queries and their solutions in two levels: by category, and by product request number. 3 User Characteristics The main user of BPOMS is the customer. She/he is the person who is primarily in charge of a particular query for which call center is being performed. Because the system will have a GUI with a standard format, the customer will not need to have a high level of technical expertise. The following subsections present the Use-Case model for BPOMS. After presenting the use-case diagram, the section describes the actors, use cases, and scenarios. See Appendix A for the high-level use-case diagram. 1 Use-Case Diagram See Appendix B for a high-level, use-case diagram 2 ActorsBPOMS classifies th e actors of the system into three groups: Customer: The customer can login into the system by enter his/her details, ask queries and get the solutions. Central Database: The central database is responsible for storing data related to customer queries and its solution. Call center executive: Responds to calls by asking the customers query and provide solutions to the customer. Supporter: Perform searching operation to give solutions to the customer from the database. Admin: Maintains the data stored in the database and update the queries and its solutions in the database. 3 Use-Case Descriptions †¢ Customer Registration: This module deals with Customer Registration to the web site before querying to the call center Executive. Customer Queries:  This module deals with queries put forth by the customer through mail. †¢ Recruitment Module : This module deals with Recruitment process of a call center executive †¢ Payroll Module:  This deals with payment calculation of a call center employee based on the policies of the company. †¢ Employee Module: This deals with managing the call center employees and customers. The use cases that are associated with an include relationship are as follows: †¢ Access the system: the customer can access the system through a unique login name and password. †¢ Open section: the customer can select a category from the list of category that comes under call center.The use cases that are associated with an extend relationship are as follows: †¢ Set password – The customer can set the password for accessing and entering information on the system. †¢ Set property list – The customer can set the property list that gives the login names for the customer who can access a center. 4 Scenarios Use Case: Customer Registration Actor: Customer and database Scenario: 1. The customer enters values for the following attributes: a. name b. contact number c. date of birth d. password e. email-id 2 . The customer saves the information to the database. Alternatives: 1. The customer does not enter all required information. 2. The customer modifies a value in an existing attribute. 3.The customer enters a new value to an existing attribute. 4. The customer enters an incorrect value for product number. 5. The customer enters an incorrect value for PRN. Use Case: Customer Query Actor: Customer, database, and call center executive Scenario: 1. The customer enters values for the following attributes: a. customer name (first, last, middle initial) b. password c. query category 2. The customer asks for the solution with the call centre executive. Alternatives: 1. The customer does not enter all required information. 2. The customer modifies a value in an existing attribute. 3. The customer enters a new value to an existing attribute. 4.The customer enters an incorrect value for username and password Use Case: Customer login Actor: Customer, database Scenario: 1. The customer enters a l ogin name. 2. The customer enters a password. 3. The local database confirms the password through the local database. Alternatives: 1. The customer enters an incorrect login name. 2. The customer enters an incorrect password. Use Case: Open category Actor: Customer, database Scenario: 1. The customer selects a category in which he/she can ask queries from a list of categories in the system. 2. The general information about the system is displayed. Alternatives: None Use Case: Set password Actor: Customer, database Scenario: 1.The customer selects the option to change password. 2. The system prompts the customer for a password. 3. The customer enters a password. 4. The system prompts the customer to renter the password. 5. The system accepts the new password Alternatives: 1. The password that the customer enters the second time does not match the previously entered password. Use Case: Recruitment Module Actor: Executive, database Scenario: 1. This module deals with Recruitment proces s of a call center executive. 2. The system will store the details of the executive in the database. Alternatives: 1. An executive name is invalid. Use Case: Payroll Module Actor: Executive, database Scenario: 1.This module deals with payment calculation of a call center employee based on the policies of the company. 2. The system will store the salary details of the employee in the database. Alternatives: A payment calculation is incorrect. Use Case: Employee Module Actor: Executive, database Scenario: 1. This module deals with managing the call center employee and customer. 2. The system will store the details of the employee and customer in the database. Alternatives: An executive name is invalid. 2. 3. 5 USER MANUAL ? Customer: a person who has mediated interface at Call Centre via telephone or direct interface at the portal. ? Appellate Authority: a person who receives and responds to the customer calls. Call Centre Executive: Responds to calls for mail and Submit application a nd first appeal on behalf of customer in system. ? User: A person who provides the data for a computer system, updates the data, and uses reports from the system in his or her daily work. ? Server: The main computer in a network. A central computer that connects and services those computers (clients) attached to it. 2. 4 General Constraints The general constraints on the development of the system are as follows: †¢ The system will not be accessible to unauthorized customers. †¢ All data transmitted to the central database will be encrypted. †¢ The customer should ask a valid query with the call center employee. 2. 5 Stakeholder Profile |S.NO |STAKEHOLDER |ROLES |INTERFACE | |1 |Customer |Mediated interface at Call Centre via telephone |Direct interface at the system | | | |Direct interface at the portal | | |2 |Appellate Authority |Receives first appeal |Direct Interface at system | | | |Responds to appeal | | |3 |Call center executive |Responds to calls for mail | Indirect Interface at system | | | |information, application and appeals | | | | |Submit application on behalf of customer in system| | | | | | | | | |Submit first appeal on behalf of customer in system| | | | | | |4 |Supporter |Search for the solution from the database |Direct interface with the system | | | |Gives information to the customer | | |5 |Admin |Maintain the database details. |Direct interface with the database. | | | |Update the solutions for the queries in the | | | | |database. | | 6 User environment 1. To complete this task a single developer is involved. 2. Amount of time spend in completing this task is three months. 3. Any unique environmental constraints: mobile, outdoors, in-flight, etc.? 4. This system uses windows platform. Product OverviewThe project gets the queries from the various customers and stores them in a centralized data store. When there are number of queries the queries are stored up in a queue and then the queries are processed one by on e. There are separate blocks called data recognizer for recognizing the data, i. e. queries, and data interpreter for interpreting those queries. The input query from the customer is first recognized by the data recognizer by comparing with the entries in the data base store. In the database the solution for each and every query is stored and maintained. Then it is interpreted as what type of query it is and how it should respond to the query.The input query is compared with the queries in the database store. The solution for the input query is founded. The information service switch switches the application between different types of distributed services. The final result, the reply to the customer’s query is obtained at the end. Specific Requirements 1 External Interface Requirements The following section discusses the requirements related to the interfaces used to communicate with external entities. These entities include human customers and other hardware and software int erfaces that permit the system to carry out its tasks. 1 User Interfaces The requirements presented in this section describe the interfaces for BPOMS.The requirements do not assume a particular interface; however, the requirements are grouped according to the main features (as defined by the use cases) provided by the system. Note that the requirements that follow a subheading support the activities associated with the feature named by the subheading. 2 Applicable Standards The standards of this system include the following platform compliance standards and software: PLATFORM USED: ? Windows SOFTWARE USED: ? VB ? MS-ACCESS 2 System Requirements System Requirements: ? Hardware Requirements: PROCESSOR: 32 BIT, Intel core (i3) RAM: 256 MB HARD DISK: 40 GB MONITOR: SVGA Monitor (800*600 RESOLUTIONS) CLOCK SPEED: 266 MHz KEYBOARD: 101 KEYS MOUSE: Logitech FLOPPY DRIVE: 1. 44 MB ? Software Requirements: OPERATING SYSTEM: Windows FRONT END: VB BACK END: MS-ACCESSMIDDLEWARE: J2EE SERVER: To mcat4. 1 ? Software interface: †¢ Client on Internet: Web Browser, Operating System (Windows). †¢ Client on intranet: Client Software, Web Browser, Operating System (Windows). †¢ Web Server: WAMP Server, Operating System (Windows) †¢ Data Base server: MS-ACCESS, Operating System (Windows). 3 Non-behavioral Requirements 1 Performance Requirements With client and server running on the same machine, response time will be a maximum of two seconds. 2 Qualitative Requirements 1 Security This section is not complete. Additional requirements will follow. Each time there is a security violation, the log file will be updated with he login, date, and time. 2 Maintainability The system will be designed to allow the following changes: ? Database queries. ? Administration of Ms-Access. ? Archive files to database. 3 Portability The system will run on multiple platforms, in particular Windows, UNIX, and Macintosh. 3 Design and Implementation Constraints The system will be desig ned for the following future extensions: ? Archive call center-section data ? Use of existing category information as template for creation of a new category section ? Administration of database ? Customer access 4. 3. 4 Benefits 4. 3. 4. 1 Benefits to the Citizen: †¢ Power of information is just a phone call away Removes the hassles of physical presence at Central Public Authority for filing application †¢ Money saved by way of travel time / wage loss as well as for making Drafts/ Postal Order from Bank and Post Offices †¢ Government bears the cost of transmitting the application to the Central Public Authority †¢ Citizen’s handicap arising out of literacy level variations could be overcome by the Call Centre executives, who would understand, screen and do the necessary handholding in filing RTI applications. 4. 3. 4. 2 Benefits to the Government: †¢ Systematic management and real time monitoring of RTI applications and first appeals. †¢ Further improvement in transparency in government functioning. †¢ Empowerment of Common man through easy information dissemination. †¢ Man-hours spent by individual departments in collecting RTI applications can be saved by centralizing the process on the Portal. †¢ Support data analysis indicating area of improvement as well as sectors demanding intervention.

Disney Asia

Beyond Tokyo: Disney’s Expansion in Asia Beyond Tokyo: Disney’s Expansion in Asia 1) The cultural challenges are posed by Disney’s expansion into Asia are limited attractions based on size and local regulations, hot weather, and high ticket prices. Cultural barriers happened such as the decision to serve shark fin soup, a local favourite, greatly angered environmentalist. For example, the decision to serve shark fin soup, a local favourite, greatly angered environmentalists.It is different in Europe as they have more choices for food because there are more countries in European group. Disney guests in Europe faced problems getting too closed or pressing around those who left too much space between themselves and the person in front. But it’s quite normal in Asian countries due to their population Hong Kong Disneyland only has 16 attractions and one classic Disney thrill ride, Space Mountain, compared to 52 at Disneyland Resort Paris.Weather in Europe tends to be cooler and their currency is higher than Hong Kong currency so people probably find the ticket cheaper. 2) Cultural variables influence the location choice of theme parks around the world because they are important factors to determine whether the parks will become successful or not. To locate a theme park they have to think whether people in the country will like this kind of theme park and will go for them or is it suitable for this county to locate this theme park.People who built the theme park needs to account the factor that whether it is easy for people in that country to adapt new things. 3) I would recommend nowhere in Asia because there might be a lot of theme park already in Asia, thus it will be really competitive. Furthermore, the ticket price might be expensive for Asian citizens to go and visit. Especially the weather is very hot and humid in most of Asia countries; they probably will not find it comfortable to be out the whole day.

Christian Worldview

America is now suffering from a Great Recession which was initiated by atheistic US bankers. As the Telegraph reports, â€Å"Dr John Sentamu, the Archbishop of York, attacked exploitative money lenders who pursued ‘ruthless gain’ and urged banks not to ‘enrich themselves at their poor neighbours' expense’. † Their worldview is dominated by money. They believe in the survival of the fittest, and they think that they can get away with anything. Their philosophy is to conquer or be conquered, to exploit anyone and everyone; and morals are only for the weak.But I look at the world through the lens of a Christian, and I believe that my faith in God, my belief in absolute truth and my definition of morality based on God’s word—the Holy Bible—will make my life successful and happy. For greedy American bankers, God does not exist, but for me, He lives in my heart. They say that God is a figment of my imagination, and there is no proof tha t God exists. As Psalms 53:1 points out, â€Å"The fool says in his heart, ‘There is no God. ’ They are corrupt, and their ways are vile† (New International Version).But for me, the suffering that they have now brought to themselves is proof that there is someone out there more powerful than anyone. As Psalm 19:1 asserts, â€Å"the heavens declare the glory of God; the skies proclaim the work of his hands. † The consequences that they will face under President Obama will be evidence that justice under God will prevail. As Isaiah 51:5 says, â€Å"My mercy and justice are coming soon. My salvation is on the way. My strong arm will bring justice to the nations. All distant lands will look to me and wait in hope for my powerful arm† (New Living Translation).And the happiness and contentment that I will enjoy throughout my life by trusting God is a confirmation of His reality and love for those who trust Him. Indeed, â€Å"All you who fear the LORD, tru st the LORD! He is your helper and your shield. † While greedy bankers may also believe in the relativity of truth, I consider it to be absolute. These people think that truth depends on perspective, just as beauty lies in the eye of the beholder. They claim that what is â€Å"evil† for me is â€Å"good† for them.They think that the whole idea of â€Å"good† and â€Å"evil† is subjective, and that it is for the â€Å"greater good† that they do all these â€Å"evils. † But I believe that good and evil are absolute. They have done evil, and that is the absolute truth, whether they like it or not. People all over the world, the majority of mankind, agree with me. The world is one in condemning them as evil. While these bankers define right and wrong based on their own â€Å"rational† thinking, I believe that only God, through his word, the Bible, can define morality.People who claim to think logically ask questions such as: â€Å" If you and your family were thrown overboard a sinking ship, and you could save only one person, either your mother or your husband who both can’t swim, who would you choose? † But in a real-life situation involving one’s family, real people don’t depend on logic like robots. Indeed, I would pray to God and attempt to save them both. I have faith that God will save us all, and faith is more powerful than logic.In the end, my Christian worldview, defined by my trust in God’s existence, my refusal to believe in the relativity of truth, and my faith in God’s Word as the ultimate resource for defining right and wrong, is my path to salvation. How I wish that everyone else can also see through my lenses. References Holy Bible: New International Version. (1978). Grand Rapids: Zondervan. Holy Bible: New Living Translation. (2007). Carol Stream: Tyndale House Publishers. Moore, M. (25 Dec 2008). Religious leaders blame bankers' greed for financial cr isis. The Telegraph.